Blue Heart Communications provides strategic communications
consulting & guidance for nonprofit & mission-driven organizations.
Read on to see how we can help...
Leveraging the power of communications
to maximize reach & impact
Comprehensive Communications Plans
Content Strategy & Development
Brand Creation & Positioning
Social Media & Digital Strategy
Competitive & Environmental Scans
Every project is unique. After discussing your organization's needs we'll put together a proposal & quote.
We offer a sliding scale of fees for 501c3 organizations based on operating budget.
We get it.
Working in the social sector often means being stretched thin in resources and time.
Communications is often put on the back burner.
However, many organizations don't realize how powerful communications can be.
A solid communications plan with the right strategies is the key to achieving, and surpassing, any of your organizational objectives.
You're so busy doing good for your community, your country, and the world.
Our mission is to help you "do good" even better, faster, and further.
We want your organization to not just survive, but to thrive.
What is "strategic communications"?
“Strategic Communications” is often used as an umbrella term for all the communications activities that organizations can employ to manage challenges and achieve their broader goals.
Marketing, advertising, branding, public relations, crisis communications management, corporate communications, and media relations are all sub-fields, each with tools and techniques that communications professionals utilize; they all function in concert with each other under the “strategic communications” umbrella.
Is it the same as marketing?
Or posting stories on social media?
Developing a comprehensive communications strategy requires high levels of planning and research. It goes far beyond launching a marketing campaign, conducting media outreach for an event, or having fabulous social media sites with lots of cool posts and likes. A communications strategist will work with you to:
Identify your organization's goals and prioritize clear, measurable objectives
Gain a deep understanding of your target audiences
Define how those audiences’ behaviors will support your goals (“calls to action”)
Create key messages designed to inspire those behaviors
Determine which messengers and channels will be most effective in delivering those messages
Measure the effectiveness of your messages and communications activities
How will having a strategic communications plan help my nonprofit?
Why should I hire a communications expert?
Your staff is already stretched thin.
A trained communications professional can help free up valuable time, energy, and focus needed for other projects.
The budget is tight, and communications activities haven't been achieving their objectives.
Hiring a communications pro on an as-needed basis can help you improve results more efficiently & affordably.
Your comms program has felt inconsistent or you're not sure where to begin.
A professional can help build you a communications "playbook" with strategies & tactics you can share across your organization.
We can help.
Whether you need support by the hour, by project, or on an ongoing basis, we will meet you where you are.
Communications professionals offer valuable objective and outside perspectives on your organization. Their expertise provides your leadership and staff with the tools and guidance needed to achieve your objectives, yielding a larger return on your communications & marketing related investments.
A strong strategic communications plan aligns all of your organization's communications activities to ensure every one supports your existing goals.
Having a comprehensive plan & strategy will benefit any organization by:
Creating a clear & streamlined communications “playbook” for all staff/volunteers to follow
Achieving objectives more effectively & efficiently
Improving the financial bottom line
Supporting growth & sustainability
Building & managing positive relationships with all stakeholders
Building & maintaining a strong brand identity
Managing crises and protecting its reputation
Stephanie Albrycht, the founder of Blue Heart Communications, has dedicated her career to providing communications guidance to mission-driven organizations as a professional consultant. Decades of volunteer work with various nonprofit organizations, political campaigns, and local charitable endeavors have cultivated her drive to develop effective communications strategies and engaging content to influence positive social change. Through contracts with nonprofits in the US and abroad, she has been responsible for leading and managing the development of social impact marketing and communications projects and campaigns—which include strategic elements of public relations, branding, advertising, digital & social media, message development and more.
Stephanie also has an extensive background in film and television development and production, spanning 15 years in the Los Angeles entertainment industry. As a creative executive at NBC Universal she has sold and developed television projects with nearly every U.S. network.
With this background she brings a unique perspective on how creative content and storytelling can resonate with large and diverse audiences. She has developed a deep appreciation for the ways in which art and business can inform one another, and the important role communications can play in accomplishing any goal.
Stephanie holds a B.S. in Communications from Boston University and a M.S. in Strategic Communications from The London School of Economics & Political Science.
"Stephanie was a great source of support for my Fundraising and Development Team in terms of guidance, training and work and resource planning; this is testament to her outstanding interpersonal skills and the depth of her knowledge and experience."
-K.Woodley, Executive Director, Cambridge House
"I have worked with Stephanie on several creative projects. Her incredibly disciplined work ethic and dedication to her craft is truly unparalleled...Her intelligence, creativity, and ability to think outside the box (combined with her killer instincts) make developing and working with her a total joy. Nothing slips through the cracks and work is done at breakneck speed—she’s a phenomenal asset! I look forward to working with her again."
-K. Kassler, Director of Development, NHNZ
"Stephanie is one of the most organized and detail oriented professionals I’ve worked with...She takes immense pride in her work and is amazing at finding scenarios that may have been overlooked. Most importantly, she’s an excellent team player and maintains a positive approach, which leads to the overall success of the strategy."
-C.Rodriguez, Executive Director, Paws of LA Rescue